Increasing the income of the local community through the formation of a tourism cluster

The Una Tourism Cluster has 27 members and is showing formidable results for a local community.

People

1

Money

150 000 EUR

Time

2 years

Organization

WWF Adria

Country

Bosnia and Herzegovina

Location

Una National Park

Protection level

IUCN II

Achievements (overview)
Second tourism cluster in Bosnia and Herzegovina
Number of cluster members – 27 organisations
Number of products (traditional local gastronomic offer) – 30
Number of new services (outdoor tourism, cultural-historical) – 20
Number of families directly benefiting – 300 (cluster members or employees of hotels/restaurants which are cluster members)
Indirect benefit to the people – 1000 (family members collecting an income from the activities)

Problem/opportunity

Problem you wish to solve
Lack of a high-quality local offer (underdeveloped infrastructure, insufficiently equipped accommodation capacities, underdeveloped tourist routes, insufficiently trained guides, skippers)
Improving the economic situation on a local level
Unsatisfactory product and service promotion at the Una National Park in a tourism context
Opportunities you wish to seize?
An increase in the number of visitors has led to the increase in demand for local products

Planning

Key prerequisites for success
Legal:
According to the Act on Associations – tourism cluster members must be legal entities which can form an association
Institutional:
The protected area is willing to include the local community in its activities.
A strategic acknowledgement of tourism (instead of hydropower) as the mode of economic area revitalisation.
A common interest of the PA managers, all levels of authority and the local community.
Internal capacities:
A single person responsible for the functioning and operations of the cluster.

Implementation

Key stages – from idea to actualisation?
analysing the stakeholders
strengthening the capacities of interested stakeholders (trainings)
field trip – regional examples of good practice
founding a tourism cluster
identifying tourism products and services
creating package tours, branding and market placement

Change

Positive economic (E) and social (S) change in:
The public sector (local, national):
S: the promotion of the area and local producers, increased visibility
The business sector:
E: increased income, sustainable business activities
S: promoting products and services, the possibility of networking and joint action, education
Protected area management:
E: resource saving (through donating eco-stands for the eco-market, equipping the info-point)
S: reduced pressure related to the construction of a hydropower plant at the Una National Park
The local community:
E: increased income, increased number of jobs
S: promoting products and services, synergy with other suppliers, education
What’s your greatest contribution to the project?
To nature:
Raising the people’s awareness on the importance of preserving natural resources so they also can live well.
To the people:
Increasing the income of the local community based on our own products and services.

Replication and recommendations

What are the key elements essential to replication?
The existence of a natural resource on which to develop a story (protected area).
Institutional support.
Financial resources.
Interest of the community.
A single dedicate person leading the process.
The draft of the contract on providing administrative and technical support, which was the foundation of the common arrangement and included all parties, not placing any in an unfavourable position.
Creating an information service – a meeting place for tourist and economic entities, their networking and mutual support through projects and raising environmental awareness on the necessity for area preservation.
Is there anything you would do differently (and recommend others)?
Formalising institutional support (agreements).
The recommendation is towards the development of regional methodology for the foundation of tourism clusters in protected areas.
What is the key element for project sustainability?
A recognised product and market positioning.

Make a change

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